Why Business Owners Overlook Pay Per Call Marketing?
Why Business Owners Overlook Pay Per Call Marketing? 1. Lack of Awareness 📶Many owners are familiar with digital ads, SEO, or social media but haven’t heard much about pay per call. 📶They don’t realize that phone calls are one of the highest-converting lead sources in service-based industries. 2. Misconception About Costs 📶Owners often assume pay per call is “expensive.” 📶In reality, they only pay for qualified calls, not random clicks or impressions — making it far more cost-effective. 3. Unclear ROI Measurement 📶Some don’t know how to track phone leads properly. 📶With advanced call-tracking (like MutualCall provides), every call is logged, recorded, and measured — so ROI becomes crystal clear. 4. Over-reliance on Traditional Ads 📶Many stick to Google Ads, flyers, or local ads. 📶They miss that consumers now prefer calling directly from mobile searches, especially for urgent needs (locksmith, HVAC, healthcare, debt he...